After receiving degrees in engineering and business, Tarik Ait Said joined the Groupe Renault in 2003 with five years of experience in Formula 1. In 2004, he was charged with running the marketing operations for the Renault F1 Team then Renault Sport F1.
In parallel with his marketing responsibilities with the Renault Sport F1 partners, Tarik Ait Said also managed several transversal projects, including the emblematic Twizy Renault Sport F1.
A true Groupe Renault motor racing connoisseur, Tarik Ait Said now will work to strengthen the Renault Sport reputation and image via an attractive range of products and in the disciplines reserved for customer competition.
He will also overlook the development of the Renault Sport brand by marketing directly, or with the help of promoters, competition products in optimizing their profitability both on and off the track.