Athletic Propulsion Labs® (APL) is globally recognized as a world leader in Men’s and Women’s athletic footwear and apparel.

Rooted in technology and innovation, APL has been at the forefront of performance footwear since the introduction of the Concept 1 basketball shoe featuring groundbreaking Load N’ Launch® technology, designed to instantly increase vertical leap. As a result, the Concept 1 became the first shoe banned by the NBA for performance reasons by “providing an undue competitive advantage” to the wearer.

In more recent years APL has expanded into the running market with similarly innovative technologies designed to increase athletic performance. The line has continued to evolve, highlighted by its eye-catching colorways and stunning designs, seamlessly blending the fashion and performance categories.

Co-founders Adam and Ryan Goldston are recognized as accomplished inventors with numerous U.S. and foreign patents. The brothers have been honored at the White House as part of the Empact 100 which recognizes the Top 100 Entrepreneurs in the U.S. age 35 and under. APL was also recently named “One of the Five Best New Sportswear Brands in the World” by ISPO, the international sporting goods organization in addition to being named to the 2015 Game Changers List by Men’s Fitness.

Most recently, Adam and Ryan were selected to the Forbes 30 Under 30 class of 2016 in the Retail & Ecommerce category. This list recognizes America’s top young entrepreneurs and game changers representing the countries future and present leaders.

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