A free, family event, the World Series by Renault provides motorsport fans with an excellent opportunity to explore the world of Renault. While the Megane R.S. takes centre stage in the Renault Sport Show out on the track, race-goers also have the opportunity to check out or test drive a number of models in the tented village. Renault Sport’s Europe Sales Manager Bruno Nédélec explains to us how Renault Sport builds customer loyalty by creating a pathway from the track to the dealership and from the dealership to the track.
As well as unearthing the stars of tomorrow and helping them reach the very highest level, the World Series by Renault is also a celebration of motorsport designed to appeal to young and old and to give lovers of motor racing and quality cars the chance to fulfil their passions. Offering free admission, each meeting attracts large and inquisitive crowds and provides the opportunity to build customer loyalty.
“We reach out to two types of customers,” commented Renault Sport’s Europe Sales Manager Bruno Nédélec. “Firstly, there are those who know our products and our marque’s motorsport heritage. And then, our role as Renault Sport is to support Renault through our events and reveal another side to the brand so that we can attract new customers and earn their loyalty.”
The World Series by Renault also act as a catalyst internally, as Nédélec went on to explain: “The World Series by Renault are an excellent means of developing our sales network. We give our dealerships challenges by setting them quantitative targets. When they reach them we invite them to enjoy VIP packages at race weekends. They get the chance to do hot laps and visit the Formula Renault 3.5 Series team garages and the Formula One garage. We offer them a unique experience that they would otherwise have difficulty accessing.”
In developing Renault’s brand image and driving the sales networks forward, Bruno Nédélec also has the support of a dynamic structure that enables the expectations of Renault Sport customers to be met. “The network of Renault dealerships contains Renault Sport specialists whose brief is to showcase the range and encourage customers to test out our products. The aim also is to support sales by creating test centres, for example, and laying on sales events.”
Aside from its obvious value to him as a driver of sales, the World Series by Renault is also a passion for Bruno Nédélec, a motorsport lover who has some wonderful memories of it: “I never tire of Jean Ragnotti’s shows but the French Air Force display in the skies above Le Mans also made a big impact on me,” he said. “And I have to say that the Renault Sport R.S. 01’s first outing at Jerez a year ago was a very special moment too.”