The partnership will see Renault Sport Formula One Team personnel using the advanced Ascend model from the 2016 Formula 1 Pirelli Chinese Grand Prix following successful evaluations at pre-season testing and at the 2016 Formula 1 Rolex Australian Grand Prix.
The APL® Ascend is designed as the ultimate training shoe that can withstand the rigorous demands the Renault Sport Formula One Team encounters on and off the track. Using APL’s proprietary Propelium® technology, the lightweight 8oz. Ascend is the perfect intersection of performance and luxury. The shoe boasts an impressive list of features including a full length honeycomb mesh and minimal overlays for breathability and a sock-like fit, an articulated eye row that allows the foot to flex and an outsole, inspired by the shape of a feather, that incorporates natural motion flex grooves that react to every movement.
Cyril Abiteboul, Managing Director, Renault Sport Racing
We are really happy to welcome Athletic Propulsion Labs to Renault Sport Formula One Team. Since returning to Formula One we have aimed to position ourselves as dynamic and creative and to partner with brands who share this ethos. APL definitely fits these criteria. Adam and Ryan Goldston have come up with a product that is both innovative and attractive and at the very forefront of footwear technology. They’ve managed to go beyond being ‘just’ a trainer manufacturer and become a genuine lifestyle brand. We’re looking forward to working with them on track with the race team and creating lots of exciting off-track synergies.
Adam and Ryan Goldston, Co-Founders of Athletic Propulsion Labs
Athletic Propulsion Labs is honoured to have been selected as the official footwear brand of Renault Sport Formula One Team. Athletic Propulsion Labs and Renault Sport Formula One Team share a common vision of creating world-class performance technologies in our respective fields. The opportunity to join forces in support of Renault’s re-entry into Formula One is very exciting and emblematic of the dedication our respective companies have towards reaching new levels of performance through technological innovation and breakthrough design.
About Athletic Propulsion Labs
Athletic Propulsion Labs® (APL) is globally recognized as a world leader in Men’s and Women’s athletic footwear and apparel. Rooted in technology and innovation, APL has been at the forefront of performance footwear since the introduction of the Concept 1 basketball shoe featuring groundbreaking Load N’ Launch® technology, designed to instantly increase vertical leap. As a result, the Concept 1 became the first shoe banned by the NBA for performance reasons by “providing an undue competitive advantage” to the wearer. In more recent years APL has expanded into the running market with similarly innovative technologies designed to increase athletic performance. The line has continued to evolve, highlighted by its eye-catching colorways and stunning designs, seamlessly blending the fashion and performance categories. Co-founders Adam and Ryan Goldston are recognized as accomplished inventors with numerous U.S. and foreign patents. The brothers have been honored at the White House as part of the Empact 100 which recognizes the Top 100 Entrepreneurs in the U.S. age 35 and under. APL was also recently named “One of the Five Best New Sportswear Brands in the World” by ISPO, the international sporting goods organization in addition to being named to the 2015 Game Changers List by Men’s Fitness. Most recently, Adam and Ryan were selected to the Forbes 30 Under 30 class of 2016 in the Retail & Ecommerce category. This list recognizes America’s top young entrepreneurs and game changers representing the countries future and present leaders.