Renault Dealer Racing joined the British Touring Car Championship (BTCC) in 1993, with Tim Harvey and Alain Menu in a Renault 19 16S. The Renault Laguna promised more success and the pair switched to a new car developed by the Renault Sport rally department in 1994. The Laguna immediately began to show its potential and its yellow and blue livery was to become an iconic sight in BTCC for the following seasons.