How do you enable it?

Launch Control may be accessed in the Sport or Race modes. To enable it, the vehicle must be at a standstill with your left foot on the brake pedal. Pull on both steering wheel-mounted paddles at the same time; a message on the dashboard confirms the system has been enabled. You then need to depress the accelerator fully. When you release the brake pedal, you’ll find yourself pinned to the seat back!

The development of this system was inspired by existing start-up solutions used in racing. It is actually more effective than the very best racing drivers.

It is worth noting that Launch Control is coupled with an electronic monitoring system: in order to look after the engine, it may be temporarily disabled.