On the occasion of the Paris Games Week 2018 which was held from the 26th to the 30th of October, Renault was present in one of the most important exhibitions in the world of the video game. (Almost 300,000 visitors in 2017)
For this meeting of video game enthusiasts, Renault Sport organized the contest #CosplayerABord that offered cosplayers the opportunity to enjoy a valet service to go to the show on Saturday, October 27th, the busiest day of the show.
17 happy cosplayers were able to go to the Paris Games Week aboard a Renault Traffic and avoid the always crowded Paris transport at this time.
Renowned actor of the eSports scene with the launch in February 2018 of the Renault Sport Team Vitality, Renault Sport Formula One Team has imagined a cosplay of the Renault R.S.18, worthy of a Transformers character.
In reference to the recent participation of the Renault Sport Team Vitality in the F1 Esports Series, the competition of the official Formula 1TM 2018 game, the cosplayer wore the colors of Renault R.S.18 with the Renault, Renault Sport and Team Vitality logos.
The F1TM cosplayer even participated on Sunday 28th in the cosplay parade among other cosplayers from the world of video games.
Renault is now the first car brand to have created a cosplay as part of the Paris Games Week.