Renault Sport Formula One Team and LaLiga are pleased to announce an innovative cross-platform sports partnership that will see LaLiga become Official Football League Partner of Renault Sport Formula One Team.
The fusion of Renault Sport Formula One Team and the premier Spanish football league, LaLiga, joins two thrilling and spectacular sporting worlds that will allow fans access to multi-layered sports entertainment across multiple platforms.
The LaLiga logo will be visible on the team’s latest car as well as on the overalls of Nico Hülkenberg and Carlos Sainz.
The new partnership is part of LaLiga’s strategy to expand its brand internationally and fits with the league’s initiative to support other sports and athletes. For example, through LaLiga4Sports the Spanish league currently supports Javier Fernandez, the Spanish Olympic bronze medallist figure skater, and badminton champion Carolina Marin. LaLiga has also supported the Davis Cup tennis tournament and tennis star Rafael Nadal.
Antoine Magnan, Head of Partnerships, Renault Sport Racing:
“We are very happy to announce this exciting and unique partnership with LaLiga, one of the world’s best football divisions. Renault Sport Formula One Team and LaLiga have many shared goals as we push to expand our reach worldwide. Between the Formula 1 and LaLiga seasons we cover the entire year and there are cross-overs in our two fan bases that will be the springboard for exciting activities.”
Enrique Moreno, brand director, LaLiga:
“We have been looking for innovative ideas that allow us to generate brand presence internationally and support our brand positioning ‘It’s not football. It’s LaLiga.’ Motorsports and specifically Formula 1 fits perfectly with this strategy. Formula 1 fans are potential football fans. This new, year-long relationship is designed to further expand the LaLiga audience and grow awareness for our brand.”
Renault Sport Formula One Team:
Renault Sport Formula One Team will contest the 21-race 2018 FIA Formula One World Championship with the recently unveiled Renault R.S.18, driven by German Nico Hülkenberg and Spaniard Carlos Sainz.
Renault first entered the sport in 1977 and has operated as a works entry and engine supplier over the past 40 years. By the end of the 2017 season, Renault had accumulated 173 Grand Prix wins and 215 pole positions. Renault has powered an impressive 11 Drivers’ crowns and 12 Constructors’ Championships.
Formula 1 recorded a TV cumulative audience of 1.4bn in 2017, an increase of 6.2% from the previous year, with 352m unique viewers. The 2018 Formula 1 season starts in Australia on March 25 and will span five continents before finishing in Abu Dhabi on November 25.
Founded in 1984, LaLiga (Liga de Fútbol Profesional) is a sports association comprising the 42 teams that make up the first and second divisions of professional football in Spain. LaLiga, based in Madrid, is responsible for the LaLiga Santander and LaLiga 123 leagues and the television production, which in the 2016/2017 season reached more than 2.5 billion people globally. The association has an active foundation and is the world’s first professional football league with a league for intellectually challenged footballers: LaLiga Genuine.